Captivate Your Dream Audience with Bespoke Branding, Marketing Strategy, & Storytelling
Captivate Your Dream Audience with Bespoke Branding, Marketing Strategy, & Storytelling
Breathe life into your brand through a renaissance of brand artistry, from workshop ideation, to meaningful launch into the world.
Your brand has a distinct story to tell. A story that your audience is longing for.
And until you find that story, you won’t stand out.
It’s my joy to uncover it.
Together, we’ll collaborate, strategize, ideate, design, and refine…until we’re ready to captivate the world (at least, the world your audience lives in).
My Process
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This is where we research your competitive landscape, uncover target audience segments, and determine your brand opportunities.
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The workshop process allows us to work in hands-on collaboration through a series of interactive exercises, whether virtually or in-person, based on your brand or campaign priorities. It’s so much fun (and may just be your favorite part?)!
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Brand & Marketing Strategy is where we define your Target Audience personas in more depth, and craft how we’re going to resonate with them through your personality, tone of voice, value proposition, and so much more.
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Your brand name & tagline are oftentimes two of the largest contributors to the first impression you create. This is where we form a meaningful story with just a few word-smithed (or invented) words.
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…in your Brand Messaging and Story, we expand your messaging fully, from your mission and values, to your core message, to your website keywords and ad content.
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Your Visual Identity System includes SO much more than just your primary logo (though this is certainly a big piece): illustrations and iconography, colors, typography, accessibility standards, secondary logo variations, unique brand photography, and so much more!
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Once we’ve completed all of the previous phases, we put them all into a beautiful and instructive Brand Standards Guide, ensuring that you and your team know how to utilize every element of your brand, across every touchpoint!
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Once your brand elements have been delivered? It’s time to show the world! We will strategize a full web ~ experience ~ with form and functionality, from the navigation, to the content, to the design, ensuring your audience has an action-inspiring user experience.
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While developing your website, it’s important that every other detail is ready to launch as well! Google ads, social media posts, packaging, print materials, signage, internal team assets, and everything in-between!
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Once your brand is live, it’s important to tell your story with “Big Idea” creative campaigns and creative direction that leads your audience to desired actions and ultimately, to rave about you to their family and friends!
